Today after lunch, like a true Indian everyone’s sweet tooth was craving for something sweet and after a lot of discussion ‘ice cream’ was the winner with a consensus. So, we went to the kirana stores below to buy ice cream. The first store said, ‘sorry there has been no electricity since morning.’ Never mind we said and moved to the next store…same story. With some hope we went to the third one…same story. So we thought, oh they don’t want to sell ice cream that has now become milky. We moved to the fourth store where the real story was revealed – ‘we cannot open our deep freeze now because there has been no electricity since morning. If we open it, the rest of the stuff will get spoilt…it is locked now.’ This was quite an alarming practice and the design researcher inside me got curious…can design solve this problem?

Till the time we design a solution…you may scream for ice cream…but not on a Thursday!

About Neha Thakurdesai

Neha Thakurdesai, heads INDI Research, leading a team of designers who are passionate about ‘designing experiences’. INDI Research helps clients and colleagues think about the connections between people, brands, products and services. Neha has worked as a Design Researcher with BBC, PDD, Matt&John (London), Tata Elxsi (Bangalore) for multi-national clientele like Unilever, Reckitt Benkiser and Pepsico. Neha holds a masters degree in Design Ethnography from the University of Dundee, Scotland and a masters degree in Communication Management from the Pune University.

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