Jimena Martinez is Managing Director of INDI Research and INDI Paris. She leads the team of designers passionate about designing experiences. Jimena has years of hands-on practice in consultancy and industrial contexts (research institutes and large corporations). She can discuss strategic issues with top managers of an international corporation as easily as partnering up with a design team for making research findings tangible.
Jimena has two passions – human behaviour and human creation. Consumer research enables Jimena’s double cursus of Psychology and Architecture to be combined in an original and professional way. Living in, experiencing and observing different cultures and different languages allows her to adopt a truly wide-horizon and creative approach to her work.
She worked for multi-national clientele like Beiersdorf, Merck, Bayer, Johnson Controls, Honda, Hyundai, Faurecia, Renault, Nokia, LG, Acer, Philips, Somfy, Steelcase, Nike, KSwiss, Onitsuka Tiger, Levis, Yahoo!, Hasbro, Unilever, Danone, Kraft, Kellogg’s, Dole, Groupe Bel, Fleury Michon, L’Oréal, Bacardi-Martini, Unicef.
Jimena is founder of LEMONLAB and previously worked as Research Director in Zed Marketing (Paris France), Johnson Controls Automotive Holding (Cologne area, Germany), Market Dynamics International (Milan, Italy), Whirlpool Europe (Varese, Italy). Throughout the years she was consultant to different companies at an international level, – lived and worked in both France and Italy simultaneously.
Jimena is qualified psychologist (in addition to 3 years of architecture studies). She has international flair based on having lived in Colombia, Italy, Germany and France. Jimena is fluent in Spanish, French, English and Italian.
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Our multi-disciplinary team comprises of User Experience Researchers, Communication Designers, Brand & Strategy experts, Digital experience practitioners, Retail & Space Designers.
We work on diverse projects ranging from designing experiences to innovation in design application and thinking.
If you or your organization thinks you can benefit from our services, we would be happy to help! Please get in touch.