we study experiences in ‘Daily Life’…
Insights – We use ethnography as an approach and tool in our design process that is user centered. We engage with customers in their environments to understand their behavior, beliefs and expectations.
we comprehend, analyse and share perspectives…
Opportunity Mapping & Trends – We track changes in global culture, understand people’s evolving behaviors and identify key industry and social trends to develop new opportunity areas.
we connect dots…
Co-creation / Innovation Workshops – We conduct customized ideation sessions that enable organizations to draw connections with insights by means of both, convergent and divergent thinking.
we make sense out of complex data…
Market Analysis, Competitor Analysis & Benchmarking – We engage in understanding the market and the competition, which enables us to get an insight into the sector and provide our client with business opportunities.
we understand people, culture and change….
Cultural Analysis – Our multi- disciplinary team with international exposure understands varied cultures and derives parallels between distinct viewpoints with an aim to get to the root of everyday things, behaviors and actions.
we enhance experiences…
User Experience – We conduct research to understand the relation between products, services and environments through the eyes of the end user.