I am now on the other side, where I receive resumes and have to screen those – sometimes send a lovely mail saying when can you join us and sometimes just saying a plain, simple no….

The learning comes from what and how I felt then; that I would never want any hopeful recruit to feel because of me. While I was thinking about this, I realized that wouldn’t this be an act of  ‘practicing practical empathy’?

Be transparent: Praise the applicants for their great work and give genuine feedback too. Suggest them other suitable options if you cannot accommodate them in your agency.

Always leave that window open: Stay connected even if you don’t end up working together. The world is so close today and the design research community is so small that the chances of you running into each other are almost certain.

Reply!! This needs to be the next priority after the project deadline, because there is someone hopeful awaiting your reply. Acknowledge the receipt of mail and complete the communication loop.


About Neha Thakurdesai

Neha Thakurdesai, heads INDI Research, leading a team of designers who are passionate about ‘designing experiences’. INDI Research helps clients and colleagues think about the connections between people, brands, products and services. Neha has worked as a Design Researcher with BBC, PDD, Matt&John (London), Tata Elxsi (Bangalore) for multi-national clientele like Unilever, Reckitt Benkiser and Pepsico. Neha holds a masters degree in Design Ethnography from the University of Dundee, Scotland and a masters degree in Communication Management from the Pune University.

Share →