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Design Ethnography in the Design Industry

By Neha Thakurdesai on July 1, 2012 · Add Comment

I recently watched an inspirational TED talk by Tim Brown where he urges designers to ‘Think Big’, and he mentions about the importance of starting design thinking with people rather than with technology. The journey of design from the 19th century to the 21st century has seen a shift from designer centric design to consumer [...]

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